With a healthy disrespect for the status quo, Mike believes that brands have a responsibility to support and grow culture in a sustainable and long-term manner.
Mike worked at MullenLowe Group Japan between 2015-2019, where he launched Tokyo 20XX in 2017, a cultural insights specialism with output that spanned data science-informed culture strategy through to acclaimed documentary video work. He led planning on the agency’s Apple, Red Bull and Edgewell accounts, and grew a cultural research offering founded on ethnography, semiotics and journalistic techniques.
Prior to joining MullenLowe Group Japan, he formerly wrote extensively about Japanese culture for global publications including the BBC, Vice and The Japan Times. He is currently working in a freelance capacity in Tokyo.
Mike holds an undergraduate degree in Japanese from the School of Oriental and African Studies (SOAS) in London, and a master’s degree in sociology from Sophia University (Tokyo).